1940's Day Look

Vintage inspired styles are always my go-to look, it goes with basically everything! During the day however I prefer to tone it down a little, only going for the full on 1940's face if i'm going out somewhere.

1. Mix your foundation with a little moisturizer to create a dewy, lighter foundation at a 50/50 ratio. It gives you a little coverage, makes your skin look naturally even and I also find it's way better for my complexion.

2. Conceal any blemishes or under eye circles. Ideally you have a separate concealer for under your eyes, as this tone should be about a shade or two lighter than your natural skin. However I cheat, Thin Lizzy concealer is actually awesome and is relatively cheap in comparison to other products, plus there's a massive range of shades which is hard to come by. Only use a tiny tiny amount at a time, its better to use too little and build up coverage than use too much and get a cake face.

3. The 1940s was all about having a matte complexion so to eliminate excess shine and get a little extra coverage apply a light dusting of translucent powder.

4. Apply a light cream or white powder eyeshadow to the entire lid, this opens your eyes up a little and makes them appear bigger. Using a medium brown shadow apply it to the crease (or the socket) and blend up lightly, use a soft bristled brush to create a softer application. My eyes don't suit having a lot of definition on the lower lash line for some reason so using a finer brush (or even a clean paintbrush) I apply the same medium brown shadow underneath for soft definition to make them stand out. Using a dark brown eyeshadow apply a little bit to the outer edges of your upper lid, this creates some depth for thicker eyelashes and also makes your eyes appear larger and more defined.

5. Liquid eyeliner/mascara must ALWAYS be applied after shadow, this prevents the eyeshadow dust falling onto your lashes and lessening the impact of your black lashes. Liquid liner I originally found hard to master, if you haven't worked up to using it just use a black kohl liner, sharpen it, and make small swift strokes starting from the center of your upper lid and move outwards, keeping close to the lash line to make your lashes look thicker. Thicken the line as you move out and create a little flick at the end to extend your lash line and make your eyes look bigger, then apply mascara. I'll post a lesson or a video a little later on how to use liquid eyeliner :)

6. Pat on a red lipstick, I like the just bitten look it gives when you apply it this way and then blend it, plus it's not too harsh a colour for during the day, it's a more subtle and soft colour. This is also good for people not too confident with lipstick, I usually wear it most days but transitioned by applying red tinted lip balms or glosses, or perhaps dabbing on lipstick and applying a lip balm over the top.


See this look in the below post titled 'Welcome to Ivory Face' - my general day to day makeup :)